Until recently, an amazing statistic regarding presidential elections had held through almost 100 years: the tallest man (almost) always won. (The two recent exceptions were in the 70’s, both when Nixon defeated McGovern and Carter defeated Ford.) The chain was broken in the internet age of free-flowing ideas and the 24-hour media cycle when George Bush (5′11′) defeated Al Gore (6′0.5″) in 2000. The irony here is that Al Gore invented the internet. (On the flip side, if you’re a Democrat, you might say short guy + evil genius overcomes this advantage).
The interesting thing about this statistic is that it suggest how superficial the American electorate can be. To a certain extent, I agree. There are, generally, nine types of voters, across two dimensions. The first dimension is ideology: there are Right, Left and Centrist voters. The second dimension is what I will call the decision dimension: here there are Issues voters, Party-line voters and Instinctual voters.
Left, Right and Center voters are those voters who, on an issue by issue basis, shake out on that side of the spectrum. The thing I would point out here is that these voters can (and do) swap sides based on the prevalence of the issue at hand. For example, a “neocon” has been described as a liberal who’s been mugged by reality. After 9/11, many otherwise liberal voters saw national security as a prominent issue. Though they may be fiscal liberals and/or social liberals, their concern for national security trump these issues. Centrist or Center voters are generally independent, disenfranchised and/or apathetic voters .
Where I would like to focus, though is on the second dimension, because I think it may explain why Governor Palin may be such a fantastic choice politically. I believe that, although Mrs. Palin was not picked to go after the “Hillary Vote,” it is nonetheless true that some Pro choice, non-religious voters who would otherwise support Hillary Clinton will, indeed, vote for Sarah Palin.
Let me first address the Issue voter. Issue voters are those who base their judgment on the positions of the candidates. A Left Issue voter on abortion, for example is commonly referred to as Pro Choice. A Right Issue voter on defense would be called a hawk, a Left Issue voter, a dove. (A Centrist Issue voter is almost always considered a “fence sitter.”)
Party-line voters are simple: they always vote the party line. Here a Left Party-line voter would (recently) be a Democrat. I say recently because a big part of the Reagan revolution was moving “Reagan Democrats” over to Republicans, permanently. Centrist Party-liners, if you’re wondering, are nonvoters.
Instinctual voters are, for better or worse, most of the electorate. These voters base their decision less on a candidate’s platform and more on their character, demographic and other inherent traits. An Instinctual voter is one who is enthusiastic for a candidate, but cannot articulate a precise policy reason why. The Right/Left/Center split here is tricky. For me, the notion is one of sympathy/compassion (Left) versus strength/character (Right) versus utility infielder (Center). For example, a Right Instinctual voter might not know much about McCain’s platform, but they might view his life experiences as an indication of his character, strength and devotion to country. A Left Instinctual voter may not know much about Obama’s policies, may view his personal narrative, his oratory and/or his lack of Washington experience as evidence that he “feels their pain” or is sympathetic to them.
These voters, as a whole, have been the driving force behind electing the tallest man for nearly 100 years. Height has a big impression on people, especially when they’re looking for a leader. This is basic human nature, to look for the alpha leader; the tallest, strongest person to protect the tribe.
Back to today’s question about Hillary Clinton voters. Hillary Clinton supporters are a Left-leaning microcosm of the above. You have:
- Left Party-liners: these are the 50% of people who, immediately following Hillary’s concession speach in June, fell in behind Obama.
- Left Instinctual Voters: These, I think represent about 10-15% of the 30% of Hillary voters who fell behind Obama after Hillary’s convention address. She vouched for Obama, and many of them felt that was good enough. There are some left, however, who are looking for a sympathetic candidate.
- Left Issues voters: These are Pro Choice voters, as well as feminists, universal healthcare advocates and others. (Doves already went in for Obama based on his “vote” against Iraq). About half of these HIllary voters are the remainder of the now Obama supporters. If their main issue(s) are universal healthcare, pro choice, withdrawal from Iraq or any other issue that Obama supports and McCain doesn’t, they went over to Obama. The remainder, to the extent there are any, are up for grabs (this would include some environmentalists, feminists and government reformers). Some of these have already gone over to McCain (like PUMAs, for example).
- Right/Center Issues voters: These are people who (and I disagree) remember the Clinton Administration with fondness for its policies. (Don’t Ask, Don’t Tell is a classic Center compromise position, as are civil unions). These people are Hillary supporters who have already gone over to McCain.
- Right Instinctual Voters: These are the voters who view Hillary as a strong leader with “modern” Democratic values on things like defense, national security and the economy. These are the blue collar workers who refused to support Obama and continued to turn out for Hillary in the later primaries.
So the target voters we are talking about, those 10-20% of Hillary voters who are undecided, break down into two main categories: Left Issues voters and Right and Left Instinctual voters.
Left Issue Voters: As I mentioned, most pro choice voters are already supporting Obama. McCain can make a play for them, but not without alienated his base, so the risks probably outweigh the rewards. Governor Palin’s stellar social conservative bona fides, however, allow McCain to solidify his base while also playing to the Centrist and Left Issue voters. McCain may, in the coming weeks, tack towards the center on abortion with a wink and a nudge towards Palin as necessary. It’s unlikely, but Palin helps him here.
Other Left Issue Voters include feminists (believe it or not, Gloria Steinem, someone can be a feminist and still believe that abortion should be illegal) who will either see Palin as a cynical ploy by McCain or a genuine acknowledgment of her qualifications and ideology. I would say 50-50 split for these voters. Government reformers may be swayed by Palin, as she clearly bolsters McCain’s maverick image and her zero days in Washington beats the hell out of Joe Biden’s 35 years. Finally, certain environmentalists (the Colorado rational types, not the Berkley wackados) will see promise in McCain’s platform and Palin’s record of fighting oil companies and conservation in Alaska. Look for Obama to hit her hard on ANWR, drilling for oil and her (correct) statements on Global Warming™.
Right Instinctual voters: This is where McCain will gain ground. Blue collar workers have been shown McCain’s maverick side, as well as his commitment to reform and pragmatic governance. Governor Palin’s personal story is also compelling as she’s held numerous “real-life” jobs, has a large family, comes from a small town, is a hockey mom and started her political career in the PTA, not at William Ayers’s house.
Left Instinctual Voters: These are the remaining batch of voters who are looking for a sympathetic leader. Palin wins on many fronts. Crudely, she’s a woman in a man’s game, and therefore an underdog. Her story is also compelling in that she has been constantly berated in the media. McCain’s pick of Palin will releive the guilt that some of these voters may feel for voting against an “historic” nominee.
On balance, Sarah Palin, in addition to being an accomplished leader in her own right, will help McCain politically with almost all of Hillary’s voters. Part II, tomorrow (I hope) will deal with what should be the absurd claim that a Pro Choice voter cannot ever vote for a Pro Life candidate and vice versa.
(You’ll notice, I hope, how the above analysis was bereft of reference to gender.)